We’ve launched the auto detailing website Mutual Detail to great fanfare. The site launch coincided with a new ad campaign featured on Groupon. Website marketing campaigns are great for giving your website a bump in traffic but they are generally short lived.
Testament to the new website one of the goals was to increasing user time spent on the site. That goal was reached with dramatic drop in home page bounces. More importantly it has more people are booking appointments after they choose their auto detailing package.